JAWS Poster

ORIGINAL POSTER

I’m redesigning  a poster that I did for the movie JAWS. I am going to simplify the design by taking out needless information. I will also make the concept more dark and intense.

REDESIGNED POSTER

This is the most recent version of the redesigned poster i’ve created. I made the JAWS much more subtle and switched the format to horizontal. This puts more mystery in what is below  the edge of the poster. I reworked the information to fit in the corner of the poster in bright “blood” red with a fade that hints at the depth of the ocean.

SPROUTS Cover Redesign Process

 Original Cover

First Rework

 I researched some new photos for the cover. In these four versions you can see two of the new photo choices. I ultimately decided to go with the one with all veggies rather than the pineapple because I didn’t want to change the “Color” theme of the magazine. After choosing the photo, I played with a zoomed in and cropped version.

In the top left version, “The Color Issue” is still competing too heavily with the masthead and the tagline is unnecessary. The masthead still needs to be tweaked as well.

In the other three versions, the masthead has been fixed and I played with ways the put “The Color Issue.” I favored an asymmetrical arrangement.

SOME THINGS THAT STILL NEED WORK:

The masthead drop shadow appears very intense with the new cleaner photo. The zoomed out photo from the first version looks the cleanest and is preferred by  most who viewed the different versions. I will play with changing the color of the masthead.

Second Rework

 There have been a lot of improvement in the second rework. Changing the masthead color is working better than the original green I had. The smaller “The Color Issue” is not competing with the masthead anymore.

I am still working on small details about the colored stripes behind “The Color Issue” and I am not sure which color to use for the masthead.

Original SPROUTS Magazine

SPROUTS is a publication focused on family nutrition. The magazine features family friendly recipes, activities, and healthy eating advice. Each issue focuses on a special subject. The issue below is focusing on adding more color to your families daily diet (thus “The Color Issue”).

I am going to start working on redesigned all aspects of the magazine design. I will first tackle the cover and then move on to the contents page and main story spreads.

The cover needs some work and since it is the first impression for the consumer viewing it on the shelf it is the logical place to start my redesign. I am going to explore better images, possibly with a cleaner appearance. The masthead needs to be tweaked. The font should be re-examined and the “O” should be a perfect circle. The “O” should also be the same width as the rest of the letters. I will take the bar code off and re-address the text arrangement. It is far to large and the angle is conflicting with the masthead.

The opening of the inside spread is working great and may not need much tweaking at all, however, the rest of the story is hideous. I’ll probably scrap this layout and start from scratch.