Doggie Dazzle Packaging

DOGGIE DAZZLE

By: Mathilde Solanet

Super cute student packaging for a hypothetical dog grooming company. I’m not sure what the toys have to do with dog grooming, maybe the company was branching out to sell a more variety of product. However, the packaging was just too clever and cute to not showcase.

The logo looks abstract at first, but on closer examination it’s a dog made of grooming scissors for the eyes. The packaging cleverly uses the action of a dog holding a toy in its mouth to show the function of the product. Well done.

Skateboard Packaging from Behance Network

CONCRETE CANVAS

By Richard Daniel

SKATEBOARD WHEELS

By Sean Langedijk

KROOKED SKATEBOARD CATALOG

By Julian Jones-Pittman

DFW Carpentry Business Cards

I made some special business cards for Daniel Whitton at DFW Carpentry for building the box that I will use for my final packaging assignment. I went with a non-traditional material and size for his cards. Since the business cards are for a carpenter I decided to make them out of wood and laser engrave the information into them. I also made them 2″x4″ rather than the normal 2.5″x3.5″ size to reference the use of 2-by-4s.

I hope he likes them!

Handlebar Mustache Chain Lube

In my package design class we were given the challenge of coming up with a bicycle chain lube design for Colonel’s Bike Shop. I brainstormed lots of possibility, but none of them quite fit the attitude that Colonel’s wanted. I finally arrived on the idea of using a handlebar mustache as the inspiration for my packaging.  Mustaches have a cult following now that I thought would work well for the clients that Colonel’s caters to.

I came up with three versions for the logo of Handlebar Mustache Chain Lube.

Here is the logo I decide to go with.

The packaging for Handlebar Mustache Chain Lube features a mustache background and a vignette that features the logo, name, and all the information. Everything is covered in a distressed texture.

Skateboard Deck Design Inspiration

I’m starting to explore ideas for how I want Einstein skateboard’s identity to look. The best place to start is to look at what was already out there and decide what creative way I could channel the best designs to build a brand design for Einstein. I looked at skateboards and snowboards and compiled a few of my favorites.

I found myself being drawn to typographic designs, which makes sense with my graphic design and typography background. One company that I really enjoyed the designs of was Burton. This first design was my absolute favorite. It’s colorful and reminds me of the Festival of Color in India (Holi) because of the use of colorful pigments. I love this technique and like the idea of creating the design by hand with different materials and not doing it all on the computer.

These skateboards, as well as, the next three images are from Super Top Secret design studio.

This detail was pulled from the next group of skateboards (fourth one over). The overlapping text elements is something i’m really leaning towards for my design. The logo for Einsteins already incorporates overlapping text so this is a natural progression.

Anaglyph was the technique that inspired the Einstein logo, so it may be a good idea to channel that for the packaging as well.

The intricate nature and bright colors of these Zoo York skateboards are amazing. I also enjoy the way they incorporated the name of the company.

Awesome colors with realistic photographs. This skateboard was very unique surrounded by the heavy illustrated and crazy designs that are popular for boards.

The series of these LAB skateboard decks is great. They tell a story through the illustration.

This Dickies board reminded me of western woodcut letter posters. This is a cool way to use the vertical nature of the board.

Totally Tubular Sock Packaging!

Totally AWESOME packaging for Totally Tubular Socks! Wooo

Here are some images of my final concept for my dollar store product: socks. I’ve embraced the 1980’s through color, pattern, and hip copy. Enjoy my uber cool design.

Einstein Skateboards Logo

Here are the one color and three color logos for Einstein skateboards. The texture on the letters of the type looks like concrete. Having one e right side up and the other  upside down shows the idea of the revolving wheels on a skateboard. In the three color logo, the shifted colors creates a vibration effect that also evokes movement.

Skateboard Packaging Design

Nike packaging

Not that cool to me, but it does solve the problem of how to package a board with all the elements needed for the skateboard. The foam is a good way to keep everything in place and elevate the board above the other pieces.

Boardjunkies

This is a pretty nice package for the bearings. The glass is a nice way to allow the bearings to still be visible to the buyer.

Phases Packaging

This packing is very simple, just a belly band. The graphic on the belly band is nice. This solution would be alright if I decided to package the elements separately from the board.

Rebellious Reflections

This is another example of  how to package the board with all the other elements. This one uses plastic to hold the pieces in place rather than foam. The plastic looks a lot slicker, but would not be feasible for me to do a real life mock-up of plastic with molded spots for the pieces. The color scheme used for this gives the company a clean ritzy feel. I’m going for more of a concrete, grungy look.

Spitfire Wheels

These wheels have been packaged in a clever way. Only two of the wheels are seen when the packaging is closed which allows one of the sides to show how the wheels would look in action using an image of trucks. This is a great idea that would draw a buyer in. The other two wheels are conveniently held inside the rectangular box that featured the photos.

Einstein Skateboards Logo

When researching the current naming trends in skateboarding, I found that the names are usually very short and often do not have much relation to the skateboard itself. It is more about portraying an attitude or idea. I used this new knowledge as a jumping off point for brainstorming my company name (below). After brainstorming I asked for people to vote on which names they thought sounded best for a skateboard company. The tick marks next to the names show the results. The top picks were Einstein and Friction.

Ultimately, Einstein won out because of the names relation to innovation, which is what I am going for with my skateboard packaging.

After deciding on a name, Einstein, I started mocking up some logo concepts. I wanted a simple logo that channeled the skateboard culture. The colors used below are just sample colors used for mock-up purposes only.

My professor and I choose the red circled logo of the left as the strongest concept. I plan on tweaking the font to make it personalized. I will also flip the second E upside down and address what the colors of my brand should be.

David Carson Inspiration Board

David Carson is best known for his experimental typography and his work on Ray Gun magazine. He has also worked on Transworld Skateboarding magazine and has extensive experience in the surfing world. His typography and designs will be great as inspiration for my skateboard packaging.