I’m starting to explore ideas for how I want Einstein skateboard’s identity to look. The best place to start is to look at what was already out there and decide what creative way I could channel the best designs to build a brand design for Einstein. I looked at skateboards and snowboards and compiled a few of my favorites.
I found myself being drawn to typographic designs, which makes sense with my graphic design and typography background. One company that I really enjoyed the designs of was Burton. This first design was my absolute favorite. It’s colorful and reminds me of the Festival of Color in India (Holi) because of the use of colorful pigments. I love this technique and like the idea of creating the design by hand with different materials and not doing it all on the computer.
These skateboards, as well as, the next three images are from Super Top Secret design studio.
This detail was pulled from the next group of skateboards (fourth one over). The overlapping text elements is something i’m really leaning towards for my design. The logo for Einsteins already incorporates overlapping text so this is a natural progression.
Anaglyph was the technique that inspired the Einstein logo, so it may be a good idea to channel that for the packaging as well.
The intricate nature and bright colors of these Zoo York skateboards are amazing. I also enjoy the way they incorporated the name of the company.
Awesome colors with realistic photographs. This skateboard was very unique surrounded by the heavy illustrated and crazy designs that are popular for boards.
The series of these LAB skateboard decks is great. They tell a story through the illustration.
This Dickies board reminded me of western woodcut letter posters. This is a cool way to use the vertical nature of the board.
Design Discovery 