ORIGINAL POSTER
REDESIGNED POSTER
The redesigned poster features a horizontal format that is better for incorporating “The Musical Gift Revolution.” In the new campaign “”HMV” is integrated into the ads on the musicians clothing. The musician had been simplified and tweaked to have a consistent look across all campaign materials.
ORIGINAL BILLBOARD
REDESIGNED BILLBOARD
The redesigned billboard, much like the poster has a simplified version of the musician. The two-tone effect has been replaced by a one color version of the musician. There is a very strong relationship between the billboard and poster now.
Design Discovery 